Experience the Top 10 Benefits of a Custom Chatbot with Custom Chatbot Development Services
Countless organizations from startups to large multinational corporations utilize custom chatbot development services to create innovative solutions that serve a broad range of functions. Research shows the increased adoption and widespread benefits of chatbots. According to one study, some 25% of customers
used chatbots to communicate with businesses in 2020. And nearly 90% of them report a neutral or positive experience with chatbots.
In industries that handle a lot of customer interactions, chatbots can prove invaluable. CNBC estimates that chatbots will handle 75-90%
of healthcare and banking queries by next year. The potential savings are enormous. Across all industries, businesses can save a total of more than $8 billion per year through chatbots. This amounts to more than 2.5 billion hours
of customer service hours per year.
Let’s take a closer look at some of the many benefits that a custom chatbot offers.
The Top Benefits of a Custom Chatbot with Chatbot Development Services
#1: 24-Hour Availability
One of the most compelling benefits of a chatbot is that it offers 24/7/365 availability. According to one survey, 51% of customers
report that they expect a business to be available 24/7. For most businesses, this is of course not feasible. But a chatbot never calls in sick or needs a week off to go on vacation. And keeping them on 24/7 does not cost extra. Chatbots can field customer questions and gather contact information to ensure that no leads are lost. Through custom chatbot development, more advanced solutions can be built that incorporate artificial learning (AI) and machine learning
#2: Multiple Languages
Many businesses, particularly global brands, have a customer base that speaks more than one language. This typically means hiring bilingual customer service representatives and localization services. But a custom chatbot is capable of communicating in many languages. They can even translate conversations between customers and representatives. This improves the customer experience and increases the effectiveness of reps while reducing costs.
#3: Improved Data Collection and Use
With custom chatbot development services, you can get a solution that effortlessly tracks customer behavior and provides you with invaluable insights. You can use data and insights to improve the customer experience and streamline your marketing efforts. For example, AI-equipped bots can provide customers with relevant product details and/or content based on their unique customer profiles.
#4: Streamline the Onboarding Process
New customer onboarding has traditionally been a time-consuming and costly process. Moreover, lengthy onboarding processes result in poor customer retention. A chatbot can educate customers on the onboarding process and even help to collect information. And chatbot developers can build rule-based workflows that speed up the onboarding process and provide customers with a superior experience.
#5: Boost Conversion Rates
It takes a lot of marketing resources to drive new customers to your website. The right custom chatbot solution can prove invaluable in capturing leads and improving the user experience to boost conversions. For example, a chatbot can help a customer to find a product that they are looking for on your website and quickly guide them through the checkout process. A chatbot can also boost the average sale amount through upselling.
#6: Chatbots Can Continually Improve and Evolve
Custom chatbots that are powered with AI and ML are capable of learning over time. This allows them to adapt to user needs and continually improve the customer experience. For example, chatbots can be optimized by alternating welcome messages to determine which ones users are the most receptive to. Achieving this level of optimization typically requires ongoing custom chatbot development service support.
#7: Eliminate Repetitive and Time-Consuming Tasks
As an automation technology, chatbots help businesses to eliminate tedious tasks that eat up a good portion of human workers’ days. This frees employees up to focus on higher-value tasks that bring greater job satisfaction while significantly reducing costs.
#8: Replace Interactive Voice Response (IVR) Systems
We have all experienced an IVR system where we are guided through a series of questions that prompt specific voice responses. Many customers grow so frustrated that they end up hanging up the phone and taking their business elsewhere. Custom chatbots offer greater flexibility and are much more capable of interacting with customers.
#9: Move Towards Digital Transformation
The pandemic has greatly accelerated the rate of digital transformation in nearly every industry. Today’s customers expect brands to use the latest technologies and provide a digital experience. Businesses that use the latest digital technologies are considered trendy and gain an edge over competitors that still rely on antiquated technologies and processes.
#10: Grow Your Business
Custom chatbots are cost-effective and scalable. They allow you to reach more people and increase your customer base. This includes improved marketing, better sales practices, and superior customer service. They also make it easy to collect and evaluate customer feedback. You can use this data to continually improve and grow your business.
Looking for the Best Custom Chatbot Development Services?
Many providers offer out-of-the-box chatbots that offer basic functionality. For example, installing a simple plugin on WordPress for a chatbot that routes user inquiries to the appropriate party. But for many businesses, more complex chatbot solutions are needed.
Custom chatbots fit seamlessly into an organization’s workflows and have potentially unlimited applications. To build, implement, and maintain these solutions, you need a custom chatbot development company that offers proven services throughout the chatbot development lifecycle. Plego has over a decade of proven experience in providing industry-leading chatbot development services. To learn more about how our experienced team can help to create the perfect chatbot for your business, contact us today to get the conversation started.