Advocate is a locally-owned construction and roofing company serving the needs of homeowners. Their roofing contractors provide roof inspections and roof replacements, roof repairs, siding and gutters installation services, they remove the burden from their valued customers by managing the entire process
The time had come for Advocate Construction to refresh their website. Their previous website, built in 2015 also by Plego, had been extremely successful. However, with the advances in web technology in the past 4 years, Advocate felt it was time to incorporate additional features onto a new site. Features such as autoplay video backgrounds, parallax scrolling, sticky headers, slide out mobile headers, and a more interactive overall mobile experience.
Plego designed and developed a brand new website via WordPress. We separated the site between their service lines and their recruiting operation. Since Advocate has a large operation of attracting new talent, they wanted to highlight working at Advocate as much as Advocate’s service offerings. The main sections of interest within the site included:
- The home page’s primary purpose was to guide the user to the appropriate section of the website based on their primary visiting purpose.
- Potential customers were guided to the “Improve Your Home” landing page, which highlighted Advocate’s service offerings.
- Potential Hires were guided to the “Improve Your Life” section of the website which dealt with careers at Advocate.
- A drone video of an Advocate project and also a video of working at Advocate auto-played when loaded.
- The residential roofing area included sections for Shingle Roofing, Roof Replacement and numerous other roofing services. All the sections had similar layouts in that they had a photo of the service being offered on the left with detailed service description on the right.
- Commercial roofing services included Flat Roofing, Masonry, Siding and other specific commercial type projects. The layout was similar to Residential Roofing.
- Advocate Construction has a long list of 5 star reviews. This section was developed to display reviews on the website to assist potential customers in their decision making process when it came to choosing a roofing provider.
- Other featured sections included Solar Services, Multi-Family and Complete Exteriors.
- On the homepage, upon clicking “Improve Your Life” the user was taken to the careers landing page. Plego was able to integrate the careers section with Advocate’s Glassdoor page. This section displayed job openings at Advocate in real time from the Glassdoor portal.
Plego also developed an FAQ section along with a Blog and a Dynamic Contact form for customers to reach out to Advocate.
Full mobile compatibility
- The website was built to be mobile first and responsive. Below are some examples of the tremendous mobile look and feel that was achieved.