Kinter K-Stick – WordPress Website
Kinter is an industry leading direct mill manufacturer and importer of high quality metal & plastic fasteners and hanging hardware items for the Point of Purchase (P.O.P.) sign and display industries.
Kinter is also an innovative leader in retail display hardware. They currently have 10,000 different retail display products. K-Stick is their newest retail display innovation.
Kinter needed to create a separate micro-site that differentiated the product from all other Kinter products. The site had to be modern, interactive and tell the story about their new K-Stick Product launch.
Through the use of WordPress, Plego designed and developed a fully featured website for the K-Stick product. The new site included the following sections:
Home Page – Landing page for the product. This page showed a video background with the product in use. It gave the use four different floating options along with a top nav. Social Media links were present throughout.
The site was built a long form scrolling responsive format. This optimized the experience in all forms including PC’s, Tablets and Smartphones. Parallax scrolling was used to create a slide over effect for the entire site to make it seem like the content was floating over a stationary background.
Demonstrative full screen imagery was put to use to show the true use of how the product is actually used.